Search Engine Results | SEO

Wonder how search engine results are shown up? On what basis is the ranking giving?

These are the kind of questions any seo agency or professional keep looking for. The answer I’m afraid is not just as simple as the question, but for starters, there are proven methods to provide an insight into the subject as mentioned below;
• Content Relevance: Quality of the content provided on website plays a major role to rank for relevant keywords and search phrases.
• Text-to-Code Ratio: This is a measure of how much of the webpage contains content as information to human visitors and search engines. More the content with optimised code and junk code being taken off helps in being indexed faster, start ranking quicker and gain better positions on the search engine results page.
• Keywords Density: Having considered that keyword research has been carried out for the webpage, the density of the target keywords for the page which is legible for humans will help visibility of content and increase effectiveness of ranking better on the search engine results page.
• Meta Tags: Ensuring that the Title and description of the web page incorporates keywords is vital as Meta tags explain what the web page has to offer to the visitor via search engine listings which get displayed as a link on the search engine results page.

Above are a few of the proven techniques identified and carefully worked upon across the industry besides many other factors that can only be determined if the algorithms used for ranking is made Open source.

What can be taken from this is that search engine results and rankings massively depend on content relevance and web pages being tuned to human users and not search engine bots that crawl the web.

As a leading SEO agency based in London, 4Ps Marketing looks into issues like these and provides solutions to help websites rank better with the perfect online marketing mix that is most suited to your website.

If you are interested to know more, just get in touch with us for consultations, training sessions and many more that we have to offer.

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