Subscribe to BlogGet all of our latest industry tips by email
Recent posts
- Google introduces Knowledge Graph
- Google’s Algorithms: The 52 changes of April
- Google’s Penguin Update
- 4Ps Cookie Audit
- Near Match Types
- Google Analytics Continues to Get Social
- Discussing “Cookies” at the AOP (Association of Online Publishers)
- SERP Insights and Online Advertising
- 4Ps Marketing shortlisted for ‘Agency of the Year’ by Marketing Week
- 4Ps Marketing Planning for Personal, Client and Agency Growth in Year 5
Related Posts
BY CATEGORY
BY AUTHOR
- Aatif Basheer (1)
- Alina Katchi (11)
- Chris Hyland (31)
- Eleanor Steele (25)
- Emma Pilcher (2)
- Hannah Miller (288)
- Ibeth Santos (5)
- Jack Mclaren (38)
- James Cornwall (14)
- James Green (8)
- Kia McSween (4)
- Laura Pagani (4)
- Luke Knight (17)
- Matt Stannard (19)
- Matthew Phelan (77)
- Megan Clayton (1)
- Peter O'Neill (1)
- Rachel Kneen (172)
- Robert Laver (4)
- Serena Wong (1)
- Stephanie Villegas (45)
SEM & the 4P’s of Marketing
The 4Ps of marketing apply to SEM as much as any other business strategy. Getting the marketing mix correct for an SEO and PPC campaign is essential for its success. Ask yourself the below questions before you implement any search engine marketing strategy.
Product :
Is this the correct product/service to sell online?
Are you looking at a transactional approach? (might be suited to PPC)
Are you looking to build brand awareness? (might be suited to SEO)
Place:
Is your website suited to search engine marketing?
Has your website been optimised?
Is your website’s content relevant to the targeted keywords?
Have you conducted keyword research to establish if there is a marketplace to ensure an ROI for SEO and/or PPC?
Promotion:
Is PPC and SEO the correct way to promote or sell your product and service?
Price:
Does your price point reflect the product, place and promotion?
On a micro level should you be bidding for expensive keywords that do not generate substantial returns in revenue?
Author: 4Ps Marketing London
Save on Delicious