SEO For Social Gaming

At the thought of the word ‘social gaming’, it becomes clear at an instant that virtual money will soon start cutting into your wallets.
Major players are now eyeing on the social media arena and already strategically placed to make sure this new market is fully explored. Facebook has been the home to social games as most would know and completely agree. However, as the market expands, new websites are now available on the internet completely dedicated to social games with the core of their strategy being to target friends and not just the promotion of game. This way, the aim is to make it viral which will promise a long term return on investment.

Now in the social games arena is a complexity added when the games orient towards gambling. Using your virtual money to gamble with your friends! This is probably the best that could get if your mates in today’s global world are spread across different continents. And the cost of virtual money now matters lesser than ever.

Coming to the point, how do you manage to successfully implement a SEO strategy to see real results in a given time frame? A modest answer, do not have a time frame when you implement White Hat techniques to promote the site in a dilemmatic flux of environment filled with gambling sites competing for keywords that are most relevant to social gaming, implementing all kinds of black hat techniques.

A kick start is to present the website in the cleanest manner with no pop-ups and/or dodgy content. The following points are some which would prove helpful;

• Clearly state the purpose of the website and the positioning to the target market.
• Promote the website via conventional marketing channels such as billboards and TV adverts besides the online promotion on social media websites.
• Publish introduction and demo videos on YouTube and onsite.
• Have your onsite optimisation in place before carrying out any offsite optimisation.
• Enable user generated content as feed on the homepage before login.
• Provide user forums and discussion boards that are search engine crawl able.

Note that the above points are ideas which could make all the difference on a long term. It cannot be guaranteed and classified as definitive returns oriented strategies in short term.

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