SEO Services

When I think of SEO services and the boundaries between an SEO service and other areas of online marketing it can often be a grey area.

On a day to day basis we provide SEO services that can often overlap with other areas of marketing;

- Working with clients during a CMS installation to ensure that the website can be SEO friendly when completed.
- Advising on SEO web design and how site architecture such as images can impact on load times.
- Managing content copywriting projects and advising on how content should be written.
- Spell checking a website. On so many occasions I have noticed spelling mistakes on a website. How a word is spelt can impact on how well your website is indexed.
- Providing research and figures to justify changes to web design and development.
- Teaching SEO is a large part of our service and helping our clients understand SEO makes delivering an SEO service much smoother. Many people are still not aware of what SEO actually is, therefore, we ensure we educate our clients when we make changes.

Even though the lines are blurred on “what is an SEO service?” We use one simple question to help guide our work:
Will this change make the website more relevant to users and therefore be ranked higher in search engine results?

Some SEO agencies can get very caught up in trying to learn SEO tricks that deliver short term results. 4Ps Marketing offer a sustainable SEO service with long terms results.
Try asking yourself this question every time you make a change for SEO. You will really notice the difference in your thinking and your results.

Will this change make the website more relevant to users and therefore be ranked higher in search engine results?

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