Short Domain Name Rule in Review

The restriction currently in place to register a short domain name for your website, is in the process of being reviewed. Nominet , the internet registry body for .uk domain names announced at the beginning of March 2010, that this move had been recommended by their Policy Advisory Bureau (PAB).

The current rules for registering a short domain name do not allow the registration of two letter domain names in the UK; although a letter and a number are; for example, www.o2.co.uk. The purpose for having this rule in place initially has not been disclosed, however, it has come to light that it is no longer necessary. “These recommendations and suggestions have been reviewed internally and we consider that in general where there is no longer a technical or policy reason for a restriction in our rules, then those rules should be removed,” said a Nominet statement.

Nominet are attempting to have attained the required amount of feedback, to base their decision, on by 9th June of this year. From there, they will begin a ‘sunrise’ process, which will be a methodical process of introduction.

The problem that Nominet are now facing is how they are going to establish who is entitled to the particular short domain name that they may have previously wanted to register, and had been restricted from. For example, www.AA.co.uk could be registered for both, Alcoholics Anonymous, and ‘the AA’; the car breakdown service company.

I personally think that if this rule was revised it would have great benefits for businesses, who previously couldn’t promote their brands through their websites, as they wanted. It is beneficial from a SEO point of view that a business’s domain name is consistent with their brand name. It may cause a surge of new domain names registration, which would be financially positive for Nominet.

If you would like to discuss other SEO techniques, in order to promote your website more effectively, please contact a member of staff here at www.4psmarketing.com

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