Social Resourcing. Have you got the 4Factor?

What is the 4Factor?

The 4Factor is a competition being run by 4Ps Marketing to find a web designer for a four week placement in London.

Background:

In a recent marketing meeting, we decided that the 4Ps Marketing website www.4PsMarketing.com needed to become more social and show the people side of our agency a bit more. Clients buy our people and our website doesn’t show that. We have an amazing blog, but it is almost hidden away in the design.

The challenge:

Our internal creative team is always busy on client work so we wrote a quick brief and put it out to the creative industry. We ended up with hundreds of replies but none that really inspired us. This is why we came up with the tongue in cheek but very serious search for a creative designer who has the 4Factor.

Our solution:

We have decided to launch a creative competition to find a web designer through the power of social media.

How will 4Factor work?

Essentially, we are giving away a £2,000 prize (plus expenses) and a four week placement at 4Ps Marketing to the person who comes up with the best creative pitch. During the four week placement, the designer will work with our development team to create and implement their design.

Who can enter?

Although we think the people most likely to enter will be graduates with a web site design background, we want to make this open to anyone who thinks they are up to the job.

How to enter?

Tweet @4PsMarketing using the hash tag #4Factor. We will then DM you the details.

Timeline and process:

Tweet @4PsMarketing using the #4Factor hash tag by Friday 16^th Feb

Candidates to submit a 30 second video pitch replying to our brief by Friday 23^rd Feb

Top five designers to present ideas in person at 4Ps Marketing HQ on Wednesday 28^th Feb

Winner selected Thursday 29^th Feb

Winner starts at 4Ps Marketing Friday 2^nd March

New re-skin to be launched 2^nd April

Summary:

We hope to find someone who is a) Amazing and b) Could turn into a full time employee at 4Ps Marketing.

Yes, we could have just outsourced this to a freelancer or got an agency to do this, but that would be boring wouldn’t it?