Posts Tagged ‘blog’

Internet Access Management; against Human Rights?

Monday, March 8th, 2010 by Rachel Kneen

A recent survey carried out by GlobeScan for the BBC highlighted the question of internet access management and how much should be in place.

The results revealed that over 80% of people around the world believe that access to the internet is a basic human right, and Dr Hamadoun Toure, secretary-general of the International Telecommunication Union (ITU), told the BBC, that the internet gives people the freedom to communicate and this, as a right, “cannot be ignored.”

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Night Jack – Blogger receives written warning

Wednesday, June 17th, 2009 by Hannah Miller

There is no doubt that over the past few years there has been an unquestionable increase in the number of people who have visited blogs and in turn started their own. How would you feel about blogging though if it could potentially lead to disciplinary procedures in your work place?

That is exactly the situation one Lancashire Police Detective found himself in. Having created the blog "Night Jack – An English Detective" the author revealed insights into his working life and did not skip on political controversy.

The serving detective tried to keep the Times from revealing his true identity but the injunction was rejected with the judge stating blogging is "essentially a public rather than a private activity". The author has now been publicly revealed as Detective Constable Richard Horton.

Organisations have the tough task of managing their employees’ online activities so that they are not to the detriment of the company.

The blog which won an Orwell prize in April has now been deleted. Detective Constable Richard Horton has so far made no comment.

Blog’s are a very powerful marketing tool and 4Ps Marketing use them for varying reasons from SEO to PR but if you get it wrong it can go very wrong. Please contact 4Ps Marketing if you are interested in some expert advice on utilising blogs for SEO.

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Twitter can increase crime for its users

Monday, June 15th, 2009 by Hannah Miller

A report this morning has been released with a warning to all users of twitter.

The micro blogging networking website is a great way to keep in touch with friends, follow your favourite stars or receive regular updates from companies you use. By updating your status you can tweet to all your followers informing them instantly of your feelings, location or findings on the web.

However a warning has been released following a burglary to a house after tweets had informed the criminals that the house was empty. It was an ideal opportunity for the burglars to casually walk into the house take what they want and happily stroll away.

Many of the thousands of tweets everyday are location descriptive: “I am walking through the park”, “I am stuck in a queue” each of these indicating to all your followers your whereabouts. Twitter users can follow any tweet feed unless the users profile is set to private.

This is certainly some advice that has got me thinking, and if a warning has been issued regarding security issues then 4Ps Marketing is certainly listening. Our clients are important and it’s our job to make sure we inform them of all security warnings that may affect them in any way. At 4Ps Marketing we actively use Twitter to increase our clients traffic and search results. If you would like to find out more please visit the contact us page

If you like our blog you keep up to date on our latest posts by following us on Twitter

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Ad spend on social media booming

Wednesday, November 26th, 2008 by Matthew Phelan

Online social networking continues to grow in the UK and more consumers are spending time at sites like Bebo and Facebook. Social networking is an activity that an estimated 11 million people, about 30% of UK Internet users, participated in last year.

This year, advertising spending on social network sites is expected to rise 77% to £115 million. In 2012, marketers are projected to spend £285 million, a 148% increase over 2008. This increase is reflected across the board as many companies switch traditional telemarketing and mail shots to PPC and SEO activities.

"eMarketer expects that the UK market will enjoy slightly greater gains in social network ad spending, percentage-wise, than the US. But social sites represent a tiny portion of UK online ad spending-just 3.4% in 2008."

Source: eMarketer

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Yahoo SearchMonkey

Monday, July 21st, 2008 by Matthew Phelan

Following the competition’s launch two months ago, Yahoo! have announced the winners of its SearchMonkey developer challenge. Unveiled to coincide with the launch of SearchMonkey to all developers, the competition began back in May, but now the waiting is over with results published on the Yahoo! Search Blog.

The challenge, designed to ‘foster innovation and creativity on the SearchMonkey platform’, rewarded innovative applications within four categories: ‘Best Enhanced Result’, ‘Best Infobar’, ‘Most Innovative Use of Structured Data’, ‘Best Data Service’, and ‘Grand Prize’ (best over all four categories).

Launched earlier this year, SearchMonkey is an open search platform that enables all website owners to ‘present more useful information on the Yahoo! Search page results as compared to what is presented on other search engine sites’, such as Google and MSN. Rather than a simple title, abstract and URL, users can see more comprehensive Yahoo! search results that incorporate the large amount of data usually buried in websites.

Users could be presented with ratings, reviews, images and deep links, but will have the option to turn off anything related to open search if they wish.

Developers using Search Monkey can build two types of applications: Enhanced results, which give a richer display than current standard results, and Infobars that are appended below the search results to include related links or content.

Hundreds entered the competition for the chance to win up to $10,000, but in the end the ‘Grand Prize’ was taken by Marco Vitanza for his Blogspot Infobar ‘which displays links to recent posts for all Blogspot search results’.

The team from StumbleUpon, a website that discovers sites based on the user’s interests, received the prize for ‘Innovative Structured Data’, and restaurant review site BooRah won ‘Best Infobar’ for an application that ‘deep links and reviews to local restaurants’.

Computer scientist Greg Schechter took home the prize for ‘Best Enhanced Result’, and David Hinckley, owner of a genealogy web hosting site, received the award for ‘Best Data Service’.

Both users and websites are said to benefit from using SearchMonkey through the display of more useful information and increased traffic.

Source: Yahoo! Search Blog

Author: Vicki Cole, 4Ps Marketing London

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