Posts Tagged ‘developers’

Google announces development of Operating System

Wednesday, July 8th, 2009 by Rachel Kneen

When Microsoft launched Bing , which it positioned as a decision engine opposed to a search engine, all eyes were on Google awaiting their response. Today, the tide has turned and whilst Google have made one of their most exciting announcements yet, it will be interesting to see how Microsoft reacts.

Over the last few years it has been greatly anticipated that Google would launch its own Operating System and finally the announcement has been made. Based on the Chrome browser, the innovative Google Chrome OS will be available towards the end of next year. Although for some this may seem like a long way off, Google said that they decided to make the announcement early as "..we wanted to share our vision now so everyone understands what we are trying to achieve." Initially available on netbooks only the OS will eventually be available across the board to full desk top systems.

With the end user in mind Google is adamant that "speed, simplicity and security are the key aspects" of the new OS. Claiming that current operating systems were "designed in an era where there was no web" they say that they are going to start from scratch so that the final product does not rely on virus software, malware or even security updates. Apparently they have done their research – they know that we all want our email NOW! Our machines to work really fast – just like when we got it out the box! And, finally, someone realised that we do not want to been bogged down in configuring new hardware and obtaining software updates! Yes, our whole office breathed a sigh of relief when they all heard this as well!

For now it remains a far off dream but Google promises updates in the autumn.

Google Webmasters Tools have a re-vamp – Tell Google you’ve changed domains

Thursday, June 11th, 2009 by Hannah Miller

Google have made improvements to the webmasters tools interface. It has incorporated all of the old features that made webmasters tools such a handy tool to use, and merged them with new features suggested by its users.
One of the first aspects of the new interface I noticed is the simplicity of the page, in good old Google fashion they have managed to keep the end user happy whilst still incorporating the functionality.

A significant change to the tool is the integration of "change of address" this sounds simple but it’s not changing your home address if you move house, it means you can inform Google if you change your domain name. This used to be a difficult task when moving to a new domain but this new function eases the stress of worrying how Google will react to your move via 301’s.

The sitemap section of webmasters tools now keeps a record of all previous submitted sitemaps. This time saving aspect and can be used to look back at previous submissions and compare to current versions. The re-vamp also has a more intense search query section and an improved navigational system, just to name a few.

Collectively these improvements are excellent for 4Ps Marketing. We use the tool to monitor client’s websites, submit sitemaps and track any issues or crawl errors that our clients might not be aware of. Overall Google Webmasters Tool is powerful and can be used by any Google account holder to change settings or instruct Google on how to respond to particular websites.

Google recommends we test the speed of our websites

Friday, June 5th, 2009 by Hannah Miller

Who says loading speed of a website is important?

Google has written on its webmasters blog recommending that all webmasters should download the Firefox add on "Page Speed".

Page Speed can be installed as an extension of the "add on" Firebug on Firefox. It is a powerful tool which measures the speed of your website.

 

Why should I check my website loading speed?

 

As search engines are becoming more competitive, rankings are becoming even harder to achieve. Google has to research and implement new parameters to stay ahead of the game.

Google is the "search engine giant" and if they are even considering using loading times to assess website ranking then I’m listening so why shouldn’t you?

 

Why would it effect rankings?

 

Surely it must be difficult for Google to find new ways to filter out spammy websites. However using different algorithms to filter results can improve SERP’s and keep Google users happy.

Therefore it may become a ranking factor – if your website loading time is higher than the average your positions could descend.

However what if a website is graphically intense? Obviously the page loading time is longer, but that doesn’t mean the page is spam.

Could it mean lengthy loading times could cause websites to disappear from rankings??

 

Yahoo SearchMonkey

Monday, July 21st, 2008 by Matthew Phelan

Following the competition’s launch two months ago, Yahoo! have announced the winners of its SearchMonkey developer challenge. Unveiled to coincide with the launch of SearchMonkey to all developers, the competition began back in May, but now the waiting is over with results published on the Yahoo! Search Blog.

The challenge, designed to ‘foster innovation and creativity on the SearchMonkey platform’, rewarded innovative applications within four categories: ‘Best Enhanced Result’, ‘Best Infobar’, ‘Most Innovative Use of Structured Data’, ‘Best Data Service’, and ‘Grand Prize’ (best over all four categories).

Launched earlier this year, SearchMonkey is an open search platform that enables all website owners to ‘present more useful information on the Yahoo! Search page results as compared to what is presented on other search engine sites’, such as Google and MSN. Rather than a simple title, abstract and URL, users can see more comprehensive Yahoo! search results that incorporate the large amount of data usually buried in websites.

Users could be presented with ratings, reviews, images and deep links, but will have the option to turn off anything related to open search if they wish.

Developers using Search Monkey can build two types of applications: Enhanced results, which give a richer display than current standard results, and Infobars that are appended below the search results to include related links or content.

Hundreds entered the competition for the chance to win up to $10,000, but in the end the ‘Grand Prize’ was taken by Marco Vitanza for his Blogspot Infobar ‘which displays links to recent posts for all Blogspot search results’.

The team from StumbleUpon, a website that discovers sites based on the user’s interests, received the prize for ‘Innovative Structured Data’, and restaurant review site BooRah won ‘Best Infobar’ for an application that ‘deep links and reviews to local restaurants’.

Computer scientist Greg Schechter took home the prize for ‘Best Enhanced Result’, and David Hinckley, owner of a genealogy web hosting site, received the award for ‘Best Data Service’.

Both users and websites are said to benefit from using SearchMonkey through the display of more useful information and increased traffic.

Source: Yahoo! Search Blog

Author: Vicki Cole, 4Ps Marketing London