Farmville is a simple concept: ‘grow crops’, ‘harvest’ them, and exchange them for ‘cash’ which moves you up through the levels, whereby experience points allow you to attain other crops, bigger farms, decorations and animals. Riveting. So much so that a recently published article claimed most users came to Facebook because of Farmville and Mafia Wars, another of Zynga ’s Facebook gaming titles, rather than vice-versa. At the moment FarmVille has almost 83 million users around the world hooked, read hopelessly addicted, via Facebook. (more…)