Earlier this week Google announced a new keyword targeting strategy, introducing a keyword broad match modifier to the pre-existing broad, phrase and exact matches. (more…)
Posts Tagged ‘keyword’
Google AdWords New Keyword Tool
Friday, April 30th, 2010 by Jack MclarenBuilding lists of keywords for PPC campaigns couldn’t be easier with Google AdWords new keyword tool . Launched in September 2009, Google are now encouraging users to switch over from the keyword tool’s old interface to the new. (more…)
Pennyshares Company City Equities Invest in SEO
Thursday, July 30th, 2009 by Rachel KneenLike many different markets, stocks and shares can be a very complex subject matter. Inevitably this can cause some headaches when trying to search relevant information online.
Penny shares are classified as shares which have a low price. Typically they have a value of a few pence as opposed to shares with much higher values. They are traded in the AIM (Alternative Investment Market) which opened in 1995. Over the last few years there has been an increasing amount of information which can be found online for people who currently invest in or are looking to buy penny shares. The AIM market was opened to give the smaller and younger companies an opportunity to access the public markets. It offers an alternative to the London Stock Exchange (otherwise referred to as the main market) which has strict rules and regulation for admission.
So how does someone who is interested in penny shares go about their online research? It depends whether they are looking to research historical share prices or buy shares? As always there are a number of search terms people use, from "share prices" "penny share", "penny shares", and "pennyshares when looking for information. Those looking to invest often use search terms such as "buy stock", "penny stock" or "penny stocks".
In a similar vein, how does a company with information about pennyshares reach their audience? Using search engine optimisation is one strategy to embed in the marketing plan. This will enable people who are looking for the information to find your website quickly and easily. When looking at SEO, it is imperative to remember that although you are writing for the search engines you are ultimately writing for your target audience. Therefore it is vital that keys words are not over used throughout the content of your site.
4Ps Marketing are currently working with City Equities Ltd, endeavouring to make sure that searchers receive the information they are looking for in relation to pennyshares.
If you have a website you are not sure is reaching the correct audience please feel free to contact us.
Keyword Research
Thursday, June 18th, 2009 by Hannah MillerWhy should I perform keyword research?
The key aspect to any search engine optimisation process is phase one – Keyword Research. There are many diverse keywords that generate search engine result pages (SERP’s). An SEO engineer’s job is to distinguish which keywords the website should rank for thus gaining targeted traffic to the website.
What is included in the keyword research process?
The "keyword research" process isn’t just typing a few ideas into a keyword tool, it requires consideration of many aspects.
Key questions 4Ps Marketing discuss with clients during keyword research:
• Which keywords do you want users to find your website with?
• Who are your competitors and what are their keywords targets?
• Which keywords have you currently targeted, if any?
A combination of these questions will create a starting point for the research analysis to take place. The keyword research stage is one of the most intense sections of the SEO process because of its importance in the long term SEO strategy. Not only do the clients have to embrace SEO techniques but the SEO executives (like myself) have to adjust to the assortment of businesses we take on board. No client is the same and each have a specific audience they intend to target. It is our job at 4Ps Marketing to pinpoint how to attract and target the right traffic to the website, in order to convert sales/leads/signup’s etc.
Adult PPC
Tuesday, June 16th, 2009 by Hannah MillerWhilst performing some keyword research recently I found a search term that I hadn’t really thought about before “Adult PPC”. In the last month alone the keyword adult PPC generated 1,900 searches in Google so it’s almost definitely a subject that internet users are searching for. It’s a slightly taboo subject but adult services are a large part of the online world and with that, I thought it’s about time to address it.
The internet is growing and is now widely used by many businesses including those offering adult services. In the past potential customers of adult services might have been reluctant to visit an adult shop, however now the internet is available, customers don’t have the same problems they used too. Within the adult industry the competitiveness is high and the fight for top positions can be difficult to achieve without having professional search engine marketers to help you.
A favourable option that many clients opt for to make their websites visible, is by creating Pay Per Click (PPC) campaigns. PPC campaigns are a form of online marketing that can enhance the visibility of your website to your prospective audience by appearing in the sponsored link section on SERP’s (Search Engine Results Pages). The Campaigns are optimised by selecting and bidding for specific keywords such as adult PPC to attract visitors and convert them into sales etc.
At 4Ps Marketing we have a large range of clients that we manage PPC campaigns for and they are all from completely different genres. We offer PPC services even if the competition is high, we work to achieve the best possible CPC(Cost per click) for all of our clients. So to sum up – we understand the demand for adult PPC management and if you require a quote just type your details into the captcha at the top of the page and we will get in touch.
Google have specific guidelines when Ads may contain adult content. It is important to understand the guidelines and adhere to rules to ensure the ads get maximum exposure. 4Ps Marketing understand these guidelines and would manage the PPC account according to the Adult PPC policies.