Google have released a report detailing their potential economic impact on the US in 2009. Based on Google advertising Programs (AdWords, AdSense and Google Grants) Google has released some of the percieved benefits of how it’s programs have helped businesses across the US. (more…)
Posts Tagged ‘online advertising’
Why Use Bing and Yahoo! for PPC Advertising?
Friday, February 5th, 2010 by Gerard HarrisSo the real question here is what does Google offer PPC marketers that it’s competitors don’t? Well unless you have been in hiding for the last ten years you will know of the US giant’s dominance of search engines in the majority of the core markets across the world. Let us steer clear of the debate surrounding Google’s presence in China for now! This is a hugely competitive industry and with Microsoft’s new branding campaign, Bing , taking off in June last year, it was going to be an interesting few months for market share.