Every PPC Manager faces the dilemma of whether or not to bid on your own brand and trademarked terms. Many presume that a searcher will simply click on the natural listing so there is no point in spending money on a PPC listing. But there is more to it…
Posts Tagged ‘Pay per click’
Why Use Bing and Yahoo! for PPC Advertising?
Friday, February 5th, 2010 by Gerard HarrisSo the real question here is what does Google offer PPC marketers that it’s competitors don’t? Well unless you have been in hiding for the last ten years you will know of the US giant’s dominance of search engines in the majority of the core markets across the world. Let us steer clear of the debate surrounding Google’s presence in China for now! This is a hugely competitive industry and with Microsoft’s new branding campaign, Bing , taking off in June last year, it was going to be an interesting few months for market share.