Google launched an element of fun for PPC advertisers yesterday with their ‘Conversion Champion Challenge’. So, what do you need to do to receive this rather fun and prestigious title?
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Posts Tagged ‘PPC’
Adwords Conversion Champion Challenge
Wednesday, June 9th, 2010 by Jack MclarenGoogle Online Display Ads Reporting
Wednesday, June 2nd, 2010 by Jack MclarenLast year Google released view-through conversion tracking for online display ads. This tracking allowed advertisers to track the amount of online conversions produced within thirty days after a customer viewed the ad on the content network, regardless of whether the ad was clicked on or not. Over the past week, Google have made significant updates to the view-through conversion tracking system. (more…)
UNIQLO Autumn Collection Launch
Thursday, May 27th, 2010 by Gerard HarrisAs UNIQLO saw the launch of their Autumn collection last night, we were there to experience and document the evening. At 4Ps Marketing, we consider client rapport extremely important and an in-depth knowledge of the product is eminent in our optimisation work. UNIQLO, like most of our clients invest in both SEO and PPC as well as benefitting from the company’s impressive knowledge in social media . Joining forces last year, UNIQLO and 4Ps Marketing have built a solid business relationship and being one of our biggest clients, we were excited by the prospect of attending such an event.
Google Keyword Broad Match Modifier
Friday, May 14th, 2010 by Jack MclarenEarlier this week Google announced a new keyword targeting strategy, introducing a keyword broad match modifier to the pre-existing broad, phrase and exact matches. (more…)
New Google AdWords Reports
Wednesday, May 5th, 2010 by Jack MclarenMore great news for PPC marketers. Yesterday at the eMetrics conference in San Jose, Google announced new AdWords reports in Google Analytics.
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