There is no doubt that over the past few years there has been an unquestionable increase in the number of people who have visited blogs and in turn started their own. How would you feel about blogging though if it could potentially lead to disciplinary procedures in your work place?
That is exactly the situation one Lancashire Police Detective found himself in. Having created the blog "Night Jack – An English Detective" the author revealed insights into his working life and did not skip on political controversy.
The serving detective tried to keep the Times from revealing his true identity but the injunction was rejected with the judge stating blogging is "essentially a public rather than a private activity". The author has now been publicly revealed as Detective Constable Richard Horton.
Organisations have the tough task of managing their employees’ online activities so that they are not to the detriment of the company.
The blog which won an Orwell prize in April has now been deleted. Detective Constable Richard Horton has so far made no comment.
Blog’s are a very powerful marketing tool and 4Ps Marketing use them for varying reasons from SEO to PR but if you get it wrong it can go very wrong. Please contact 4Ps Marketing if you are interested in some expert advice on utilising blogs for SEO.