With the Internet generation as it is today online interaction is considered a normal part of everyday life, so building a reputable online presence for your brand is invaluable. A popular part of search engine marketing (SEM) is the use of social media . Twitter is a prominent social media platform where brands can interact with notable peers, share industry and product news, stay connected at conferences and trade shows and reach their audiences on a personal level.
Posts Tagged ‘SEM’
Product Feed – Search Engine Marketing Benefits
Tuesday, April 13th, 2010 by Gerard HarrisProduct Feed is a data file that contains information about all products for a website. Generally, it’s a source of data that plays an increasingly important role for your Ecommerce website, shopping portal, search ads & much more. Product feeds should not be confused with product data feeds which are also a source of data that allows you to update on page content in real time. (more…)
Pennyshares Company City Equities Invest in SEO
Thursday, July 30th, 2009 by Rachel KneenLike many different markets, stocks and shares can be a very complex subject matter. Inevitably this can cause some headaches when trying to search relevant information online.
Penny shares are classified as shares which have a low price. Typically they have a value of a few pence as opposed to shares with much higher values. They are traded in the AIM (Alternative Investment Market) which opened in 1995. Over the last few years there has been an increasing amount of information which can be found online for people who currently invest in or are looking to buy penny shares. The AIM market was opened to give the smaller and younger companies an opportunity to access the public markets. It offers an alternative to the London Stock Exchange (otherwise referred to as the main market) which has strict rules and regulation for admission.
So how does someone who is interested in penny shares go about their online research? It depends whether they are looking to research historical share prices or buy shares? As always there are a number of search terms people use, from "share prices" "penny share", "penny shares", and "pennyshares when looking for information. Those looking to invest often use search terms such as "buy stock", "penny stock" or "penny stocks".
In a similar vein, how does a company with information about pennyshares reach their audience? Using search engine optimisation is one strategy to embed in the marketing plan. This will enable people who are looking for the information to find your website quickly and easily. When looking at SEO, it is imperative to remember that although you are writing for the search engines you are ultimately writing for your target audience. Therefore it is vital that keys words are not over used throughout the content of your site.
4Ps Marketing are currently working with City Equities Ltd, endeavouring to make sure that searchers receive the information they are looking for in relation to pennyshares.
If you have a website you are not sure is reaching the correct audience please feel free to contact us.
Search Engine Optimisation – The notes of a work experience student
Thursday, July 16th, 2009 by Rachel KneenThis is the 1st time I have ever heard about Search Engine Optimisation, (SEO) and here are my notes in an attempt to explain what is to anyone else who is unsure as to what it actually is.
Having just started at 4Ps Marketing this morning on work experience I had no idea as to the real depth of SEO , however, things change. In light of this I will attempt to explain its mysteries.
Picture yourself at home when suddenly the water pipes burst open and you are flooded. You have no idea about plumbing and you’ve just moved to London so you don’t know anyone. Being the genius you are you switch on the internet and perform a quick search. Within the coming hours everything is fixed. However, when we look closer at this process there is a lot more going on than meets the eye.
The owners of the website you visited had been planning for your arrival long before you arrived. They knew you would need plumbing help but they didn’t know much else about you, thus, they had to make sure in your search they came up first.
This is where SEO came in, to beat the competition to the top of the search results they needed to make sure their website was up to date and friendly with the Googlebot. This robot is responsible for scanning and ranking websites on the Google search engine. Therefore, the plumbing website designers used SEO to make sure that their website was talking efficiently to the Googlebot. This all sounds crazy but really it very simple.
SEO also makes use of external links from other websites to increase the amount of traffic to yours. Now this area seems to be even more complex but I am told inbound links are good and that I will find out more in the next few days.
Web traffic & RMT strike
Tuesday, June 9th, 2009 by Matthew PhelanBeing a London based SEM agency gives our agency many advantages
• Many of our clients are on the door stop
• We can attract the top SEO & PPC professionals
• When we take the team out we have unlimited night spots to choose from
Tomorrow RMT have decided to strike which will obviously have an impact on the number of workers in central London due to London tube system being shut down.
The planned RMT strike for tomorrow does raise an interesting traffic issue that we often discuss internally. Web traffic in London will undoubtedly be down for our b-t-b SEO & PPC clients if the strike goes ahead. This is the same on bank holidays, Christmas & other public holidays. From a search perspective it is important for us to record these events so that we when we have our monthly client meetings we can report this back.
The more macro events that we record in turn helps us explain more micro events within SEM.