Posts Tagged ‘users’

Pennyshares Company City Equities Invest in SEO

Thursday, July 30th, 2009 by Rachel Kneen

Like many different markets, stocks and shares can be a very complex subject matter. Inevitably this can cause some headaches when trying to search relevant information online.

Penny shares are classified as shares which have a low price. Typically they have a value of a few pence as opposed to shares with much higher values. They are traded in the AIM (Alternative Investment Market) which opened in 1995. Over the last few years there has been an increasing amount of information which can be found online for people who currently invest in or are looking to buy penny shares. The AIM market was opened to give the smaller and younger companies an opportunity to access the public markets. It offers an alternative to the London Stock Exchange (otherwise referred to as the main market) which has strict rules and regulation for admission.

So how does someone who is interested in penny shares go about their online research? It depends whether they are looking to research historical share prices or buy shares? As always there are a number of search terms people use, from "share prices" "penny share", "penny shares", and "pennyshares when looking for information. Those looking to invest often use search terms such as "buy stock", "penny stock" or "penny stocks".

In a similar vein, how does a company with information about pennyshares reach their audience? Using search engine optimisation is one strategy to embed in the marketing plan. This will enable people who are looking for the information to find your website quickly and easily. When looking at SEO, it is imperative to remember that although you are writing for the search engines you are ultimately writing for your target audience. Therefore it is vital that keys words are not over used throughout the content of your site.

4Ps Marketing are currently working with City Equities Ltd, endeavouring to make sure that searchers receive the information they are looking for in relation to pennyshares.

If you have a website you are not sure is reaching the correct audience please feel free to contact us.

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I said be gone.. Vanish

Monday, July 27th, 2009 by Rachel Kneen

The new tool for ‘Self Destructing Digital Data’

Over the last year or so we have all heard the countless horror stories involving employees of various companies posting messages on the net they are unable to erase and sending inappropriate emails. This morning I came across an intriguing piece of information… it may soon be possible to delete your data. Yes that Facebook status which described how you felt about your colleagues which was then brought up in your appraisal could be a thing of the past!

The tool known as Vanish was developed by a group of researchers at University of Washington and has been designed to work with all types of messages including emails and networking sites.

Encrypted with a secret key the message appears as complete nonsense until the recipient highlights it and clicks on the Vanish button to make the text legible. It does this by sending splitting the key and sending it over the P2P (peer-to-peer) network, once enough of the pieces are lost, it is like a jigsaw puzzle with missing pieces, it cannot be rebuilt.

Using the Vanish plug in the developers say that you can put an expiry time on your email, social network message or blog comment and when it reaches that time the message will simply disappear without you have to do anything, it will self destruct. It is then left permanently unreadable.

This inevitably could mean more control for users over their documents and the private data which is stored long after they wanted it deleted. Although does it pose a security risk in itself. With people being able to destroy their data will it lead to an increase in online criminal activity?

Whilst we have not investigated the legitimacy of the producers’ claims to identify if they are true, the concept of the idea itself is outstanding.

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UK Google Zeitgeist

Thursday, December 11th, 2008 by Matthew Phelan

UK Google Zeitgeist

As 2008 comes to an end Google has released a list of the top searches this year from UK users. In a year in which the credit crunch, jobs and house prices have dominated the news, I find it very comforting to take a look at the 3rd list below.

As you can see the top UK searched for recipe is the humble cup cake. Please take a look at the below list, If you are looking for further information here is the link to the source.

Google Zeitgeist

This information undoubtedly has an impact on a company’s search engine marketing strategy, if you would like us to review how global search results can be used in line with your marketing strategy please contact 4Ps Marketing.

Fastest Rising
1. iplayer
2. facebook
3. iphone
4. youtube
5. yahoo mail
6. large hadron collider
7. obama
8. friv
9. jogos
10. wiki

Most Popular
1. facebook
2. bbc
3. youtube
4. ebay
5. games
6. news
7. hotmail
8. bebo
9. yahoo
10. jobs

Recipes (Fastest Rising)
1. cupcake
2. meatballs
3. rocky road
4. crumble topping
5. eaton mess
6. pork belly
7. rhubarb fool
8. lemon posset
9. honey comb
10. beer batter

4Ps Marketing is a London based SEO services agency offering comprehensive search engine marketing within a sustainable manor.

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Maketing and Marketing 2

Tuesday, November 25th, 2008 by Matthew Phelan

3000 people a month miss type Maketing in Google within the UK According to the Google AdWords keyword tool.

Believe it or not maketing is a very commonly miss typed word. Thousands of people search for maketing in Google and manage to repeatedly misspell / miss type the word Marketing for Maketing.

Most people type Maketing because they are typing too fast on the keyboard and drop the R as oppossed to a true miss spelling.

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