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The 4Ps Happiness Index

November 29, 2012

The 4Ps Happiness Index

A wise old owl sat in an oak.

The longer he sat, the less he spoke.

The less he spoke, the more he heard.

Why can’t we be like that wise old bird?

When I first heard this, I thought it was absolutely brilliant and for me, defined exactly what I need to do here within my role at 4Ps Marketing. As an agency, it is impossible to improve without really listening, so I decided to ask all our clients for constructive criticism, no matter how good or bad. For the past couple of months, I have been gathering feedback on our general performance and I am happy to report that the feedback has been very positive; our clients appear to be very happy with the way we operate.

Now it is time to act, so the first thing we will be implementing is “The 4Ps Happiness Index”. In a nutshell, we are going to be asking all clients to rate us out of 10 every month. The question will go something like this:

“On a scale of 1-10, how happy are you with 4Ps Marketing?”

I must say that I now have some amazing client data at my disposal, and it excites me to think that if we implement all these changes , we are going to become an even stronger agency than we already are. For me this is a quick win and I look forward to seeing the results but many more improvements are in the pipeline, so watch this space…

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Written by
Chris Hyland
Chris Hyland
Client Services Director
E: [email protected]
T: 0207 607 5657

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