Using Facebook as part of an Online Strategy

The popularity of Facebook makes it one of the top ten websites in the world and a great market place for businesses, exemplified with an increase in their online revenue from advertising – a well constructed fan page can help to build brand awareness as an internet savvy business and tap into a wide range of users.

A profile on Facebook can be a valuable resource for a companies online strategy, a fan may encourage one of their friends to become a fan of the business, it can also be used to promote blog posts, used to create a constructive forum for feedback on services, or used as a creative outlet for the marketing team, in short Facebook can help to drive traffic to company websites as well as promoting the brand.

There are more than 700,000 local businesses listed on Facebook, it is estimated that 20% of Facebook’s 350 million global users have clicked on advertisements this represents a powerful social media platform with good online business opportunities. Facebook adverts can be targeted, as an SEO Agency we are ideally placed to provide effective Facebook PPC management service.

An article in Web Worker Daily contains some useful tips on ways businesses can use Facebook as part of their online strategy to establish credibility:

• “Add your Facebok URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you

• Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility”.

Read more on social media strategy and other useful Facebook resources for businesses such as ‘How to create a Facebook advertising page’ and ‘How Facebook can provide online business solutions‘.

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