The validation of HTML code is sometimes seen as a complex method that values abstruse industry standards over usability and design; however this does not need to be the case.
It is vital to validate your website’s HTML code as errors in a web page can not only prevent your site showing up in certain browsers but can also hinder your sites strength from an SEO standpoint. Correctly coded pages are more likely to work across all browsers as they aim to work within the guidelines of HTML and CSS standards.
From an SEO perspective correctly coded pages are even more important as they enable greater search engine visibility; when there are errors in a web page browsers are likely to try and compensate for this in a variety of ways. This affords the browser power to decide which elements the web designer was trying to achieve and not always in the way one would wish.
When search engines crawl sites for keywords, broken elements force them to make judgements about your site and these can then often be ignored. The obvious result of this is that pages of a website and in some cases whole sites are not indexed in search engine results.
4Ps Marketing recommend that you ensure your web-pages are validated and error free in order for them to display and rank properly in search results.
About the author: Stephanie Villegas
SEO Executive - Stephanie Villegas-RossStephanie is an SEO Executive at 4Ps Marketing. She graduated from the University of Sussex with an English Literature degree. After leaving university Stephanie worked in offline Marketing, but soon sought out a position at 4Ps Marketing after craving the fast pace of online Marketing and the constant evolution of Social Media Optimisation.