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8 Hornsey Street
London, N7 8EG

Phone: 0207 607 5650
Fax: 0207 900 3834

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What Will 2013 Bring for Digital Marketers?

January 4, 2013

What Will 2013 Bring for Digital Marketers?

4Ps Marketing is looking forward to 2013 and our first event for the year will be exclusively for clients. We are aiming to draw on our experience in the digital marketing space in 2012 to try to help clients predict what might happen in the coming year.

2012 saw some major changes that affect they way that brands and customers interact:

- Google’s 2012 Penguin update

- Microsoft setting Internet Explorer 10 to “do not track

- Apple’s encrypting Google referral traffic in iOS6

Although all are significant in their own right, together they pose a real challenge for digital marketers, threatening one of the core elements of the digital world – the ability to follow the user from browsing to basket.

And that leads us to the main theme for our clients in 2013 – the need to integrate all aspects of the marketing mix. Help is at hand with software such as Google’s universal analytics but this is no substitute for clear customer journeys across different channels and in different modes.

Integration is key and although we’re primarily here to help your website become more visible, many of our clients are benefiting from our experience of working in SEO, digital advertising and social media.

We are doing this briefing for our clients because, well, they asked us for our insight in to the changing world of digital marketing. If you would like to come along to our free-to-clients briefing at 15.00 on January 22 2013. It could be two hours that gets you ahead of your competitors.


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Written by
Paul Smith
Paul Smith
E: Paul.Smith@4PsMarketing.com
T: 0207 607 5657

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Digital Strategy

We will develop a bespoke digital strategy that is specifically tailored to your business objectives and what you want to achieve, according to your budget and timeframe.

Content Marketing

We can help you develop an integrated Content Marketing strategy that will achieve real business benefits. Our in-house content production team can help you produce targeted content designed around your customers in the form of editorial, video and infographics.


Our forward-thinking teams of experts will deliver bespoke SEO strategies to meet your specific business objectives. We will work with you to create an integrated digital strategy, using our knowledge and experience of specific industries to help you achieve success in the shortest possible time.


Combining both sector and PPC expertise, our teams blend strategy, technology, creativity and marketing to optimise your PPC campaigns in order to grow your business and achieve your goals. We take a structured approach to building your PPC campaigns, focusing on driving results while maintaining cost efficiency.

Social Media

Now a valued part of the marketing mix, Social Media Marketing enables direct engagement with your audiences and our teams can help you achieve measurable results by devising and implementing creative social campaigns aligned with your business goals.

Digital Advertising

We offer strategic advertising solutions to help you achieve brand awareness, consideration and conversions and loyalty and repurchase in order to meet your business objectives. Our digital advertising teams work closely with advertising networks and focus on device targeting strategies to reach your clients with effective advertising.

Digital PR

Our growing Digital PR team of experienced PR professionals use traditional online PR practices to seed high quality content on relevant sites, building bespoke mutually beneficial relationships with top tier, powerful and relevant sites.

Web Analytics

Through our deep understanding of web analytics and expertise with all the key market players, we offer auditing, setup, reporting and insight, optimisation/conversion rate optimisation and tailored analytics training to transform your digital marketing strategy.


We offer a range of consultancy services to help our clients facilitate results in a short space of time. Our skilled consulting team, made up of experienced digital specialists, will work closely with you during a period of engagement to devise bespoke strategies to meet your specific objectives.