Who is more popular, Jesus Christ or Katie Price?

The internet is used for a variety of purposes with many of today’s internet surfers choosing to keep up with their favourite celebrities online. 4Ps Marketing, a Search Engine Marketing Company, conducted research into how one of todays most widely talked about celebrities would fair against a very well know historical figure.

4Ps Marketing wanted to compare well know people from different times with whom the majority of the public would be familiar in one way or another. Initially a huge selection of celebrities came to the fore but were narrowed down under a criterion including: appeal to mass media, the ability to relate to others and household name status.

The final two were selected. Born 1978 years apart, former glamour model now turned presenter, singer, author and entrepreneur Katie Price (aka Jordan) and Jesus Christ, both controversial figures in their own right. 4Ps Marketing put the two through a series of assessments.

General Information

Initially Katie Price took the lead. Google gives a search volume for June 2009 of 673,000 searches for the term Katie Price in the UK, with Jesus Christ receiving only 110,000 searches. With half a million more votes Katie Price was the undisputed winner. However, overall global monthly search volumes for Katie Price achieve 550,000 whereas Jesus Christ has a staggering 1,830,000 searches.

Next were the search engine results pages. Taking the 3 most popular search engines and analysing how many results each celebrity produced when only entering their name. Katie Price lost out with a far lower number of search results.

Search Engine Results Page results

The word on everyone lips at the moment is Twitter – how would both candidates fair? Katie Price has a twitter account under misskatieprice with 288,088, however Jesus has three accounts being kingofthejews 9,530 followers, jesus_says 6,257 followers, jesus_Christ 3,485 followers. Even with three accounts the number of followers did not come close, another triumph for Katie Price with a much higher number of followers.

The new TweetFeel tool provided further analysis; Katie Price receiving 87% positive feedback yet Jesus Christ had a resounding 100% positive feedback.

Katie Price has written (or had ghost written) three autobiographies, four adult fiction and two children’s series resulting in published figures of over 2million. This figure pales in comparison when considered the Bible has figures quoted between 2.5 and 6billion (source: http://en.wikipedia.org/wiki/List_of_best-selling_books ).

Make what you want of the results but it is clear the power of the internet is ever increasing and it will continue to be a conduit for people’s interests, beliefs and views.

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