World Cup Search Stats

With the World Cup fast approaching the TV, newspapers, conversations in the office, with friends and across social media sites are full of it. So unsurprisingly the search volumes for this term have rocketed.

According to Hitwise’s World Cup search stats British users searched for nearly 25,000 individual terms last week alone, with 2,700 of these containing the word ‘England’ and 6,900 including ‘2010’. The search stats revealed the most popular terms to be:

1 – world cup 2010 (4.98% of all UK Internet searches containing the term ‘world cup’)
2 – world cup (3.70%)
3 – world cup 2010 dates (3.28%)
4 – england world cup fixtures (1.77%)
5 – world cup fixtures (1.64%)
6 – fifa world cup 2010 (1.36%)
7 – world cup groups (1.10%)
8 – world cup 2010 wall chart (1.10%)
9 – fifa world cup (0.74%)
10 – world cup fantasy football (0.73%)

The search stats show a clear and substantial increase in nearly all of the World Cup related search terms over April and May and with last week seeing at least 20% of all UK searches containing the phrase ‘world cup’, we can be sure of one thing – the tournament will witness a huge following from the UK.

Following search trends is essential for effective SEM , if you need help with finding suitable keywords and search terms for your company get in touch with the 4Ps Marketing team.

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