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4 September 2009 Rachel Kneen

YouTube & PRS for Music reach an agreement

It was one of the most highly publicised fall outs of 2009 – YouTube vs the PRS for Music. YouTube (owned by Google) cut its service for UK viewers in March after negotiations with PRS failed.

Effectively this meant that any music videos owned by record companies could not be viewed on the site but fan and official videos still could. It caused absolute outrage with the song-writers and composers and the Music Publications Association allying themselves with PRS.

YouTube is to pay PRS an undisclosed amount which will be back dated to cover the period from January 2009 until 2012. It must also be noted that they are not the only site to have encountered issues with securing their license. Other platforms such as MySpace UK also struggled to renegotiate their license.

YouTube has promised that the videos which had been removed from the site will be available again over the next few days.

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Written by Rachel Kneen

As Campaign Marketing Manager, Rachel is responsible for implementing the ongoing marketing campaigns to build brand awareness and help to generate new business for 4Ps Marketing.

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