My Thoughts on the @StarbucksUK #FreeStarbucks Campaign

Ever since my time spent working in the USA I’ve had some form of emotive link with Starbucks.  However, despite my fond memories of XL iced coffees during the height of summer and late night jam sessions with some musically talented folk, of late I’ve lost interest in the brand. As of 1pm on 13th March this all changed…  more ›››

Google Offer Extensions Impact On Footfall

Last year Google launched Google Offers, a coupon-voucher discount platform. This launched them into a new arena of affiliate style services. They have since launched a beta feature called Google Offer Extensions, which has integrated offers with search. This has been trialling in the US since last year and has been extended to the UK.

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How are you using Attribution models?

With the continued rise in display advertising, social media and CPC, attribution is always a hot topic in and around our office.  Without tracking and analysing the multiple exposures on customer’s journeys, marketers cannot truly understand their ROI.

It seems to be the assumption that campaign attribution is easy and that if you leave it up to web analytics, your answer will be given to you.

In my opinion most web analytics models that we use to evaluate digital campaigns are not ideal and the attribution data coming through is inaccurate. I know at 4Ps Marketing we are working hard to increase our clients’ understanding and improve their interaction between the various online marketing channels.

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Facebook Comments Plug-in

We all love Facebook for notifications, the news feed and lots more; irrespective of some personal privacy issues it has. Facebook, as it appears, is adding more ‘social plug-ins’ in order to enhance the social web experience to its users. more ›››

Broadband Investment to Help Digital Economy Grow

A 12 week consultation was recently launched by the government on a new tax to fund investment worth £1 Billion in superfast broadband part of its Digital Britain agenda. This investment will be raised by levying 50 pence per month on all fixed telephone lines. more ›››