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	<title>SEO Agency London – PPC Agency London &#187; Digital Integration</title>
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		<title>My Thoughts on the @StarbucksUK #FreeStarbucks Campaign</title>
		<link>http://www.4psmarketing.com/blog/my-thoughts-on-the-starbucksuk-freestarbucks-campaign/</link>
		<comments>http://www.4psmarketing.com/blog/my-thoughts-on-the-starbucksuk-freestarbucks-campaign/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 11:30:21 +0000</pubDate>
		<dc:creator>Luke Knight</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Integration]]></category>
		<category><![CDATA[Social-Media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[starbucks]]></category>
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		<guid isPermaLink="false">http://www.4psmarketing.com/?p=6674</guid>
		<description><![CDATA[Ever since my time spent working in the USA I&#8217;ve had some form of emotive link with Starbucks.  However, despite my fond memories of XL iced coffees during the height of summer and late night jam sessions with some musically talented folk, of late I&#8217;ve lost interest in the brand. As of 1pm on 13th [...]]]></description>
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		<title>Google Offer Extensions Impact On Footfall</title>
		<link>http://www.4psmarketing.com/blog/google-offer-extensions-impact-on-footfall/</link>
		<comments>http://www.4psmarketing.com/blog/google-offer-extensions-impact-on-footfall/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 15:07:32 +0000</pubDate>
		<dc:creator>Serena.Wong</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Integration]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.4psmarketing.com/?p=6206</guid>
		<description><![CDATA[Last year Google launched Google Offers, a coupon-voucher discount platform. This launched them into a new arena of affiliate style services. They have since launched a beta feature called Google Offer Extensions, which has integrated offers with search. This has been trialling in the US since last year and has been extended to the UK. [...]]]></description>
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		<title>How are you using Attribution models?</title>
		<link>http://www.4psmarketing.com/blog/how-are-you-using-attribution-models/</link>
		<comments>http://www.4psmarketing.com/blog/how-are-you-using-attribution-models/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 09:06:34 +0000</pubDate>
		<dc:creator>James Cornwall</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Integration]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.4psmarketing.com/?p=5308</guid>
		<description><![CDATA[With the continued rise in display advertising, social media and CPC, attribution is always a hot topic in and around our office.  Without tracking and analysing the multiple exposures on customer’s journeys, marketers cannot truly understand their ROI. It seems to be the assumption that campaign attribution is easy and that if you leave it [...]]]></description>
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		<title>Facebook Comments Plug-in</title>
		<link>http://www.4psmarketing.com/blog/facebook/facebook-comments-plug-in/</link>
		<comments>http://www.4psmarketing.com/blog/facebook/facebook-comments-plug-in/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 10:29:03 +0000</pubDate>
		<dc:creator>Hannah Miller</dc:creator>
				<category><![CDATA[Digital Integration]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.4psmarketing.com/?p=3652</guid>
		<description><![CDATA[We all love Facebook for notifications, the news feed and lots more; irrespective of some personal privacy issues it has. Facebook, as it appears, is adding more ‘social plug-ins’ in order to enhance the social web experience to its users. The latest social plug-in to be added is the comments box. Similar to commenting on [...]]]></description>
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		<title>Broadband Investment to Help Digital Economy Grow</title>
		<link>http://www.4psmarketing.com/blog/broadband-investment-to-help-digital-economy-grow/</link>
		<comments>http://www.4psmarketing.com/blog/broadband-investment-to-help-digital-economy-grow/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 09:44:30 +0000</pubDate>
		<dc:creator>Hannah Miller</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Integration]]></category>

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		<description><![CDATA[A 12 week consultation was recently launched by the government on a new tax to fund investment worth £1 Billion in superfast broadband part of its Digital Britain agenda. This investment will be raised by levying 50 pence per month on all fixed telephone lines. This next-generation broadband fund investment will help upgrade UK’s Digital [...]]]></description>
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