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	<title> &#187; Digital Integration</title>
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		<title>Google Offer Extensions Impact On Footfall</title>
		<link>http://www.4psmarketing.com/blog/google-offer-extensions-impact-on-footfall/</link>
		<comments>http://www.4psmarketing.com/blog/google-offer-extensions-impact-on-footfall/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 15:07:32 +0000</pubDate>
		<dc:creator>Serena.Wong</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Integration]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.4psmarketing.com/?p=6206</guid>
		<description><![CDATA[Last year Google launched Google Offers, a coupon-voucher discount platform. This launched them into a new arena of affiliate style services. They have since launched a beta feature called Google Offer Extensions, which has integrated offers with search. This has been trialling in the US since last year and has been extended to the UK. [...]]]></description>
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		<title>How are you using Attribution models?</title>
		<link>http://www.4psmarketing.com/blog/how-are-you-using-attribution-models/</link>
		<comments>http://www.4psmarketing.com/blog/how-are-you-using-attribution-models/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 09:06:34 +0000</pubDate>
		<dc:creator>James Cornwall</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Integration]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.4psmarketing.com/?p=5308</guid>
		<description><![CDATA[With the continued rise in display advertising, social media and CPC, attribution is always a hot topic in and around our office.  Without tracking and analysing the multiple exposures on customer’s journeys, marketers cannot truly understand their ROI. It seems to be the assumption that campaign attribution is easy and that if you leave it [...]]]></description>
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		<title>Facebook Comments Plug-in</title>
		<link>http://www.4psmarketing.com/blog/facebook/facebook-comments-plug-in/</link>
		<comments>http://www.4psmarketing.com/blog/facebook/facebook-comments-plug-in/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 10:29:03 +0000</pubDate>
		<dc:creator>Hannah Miller</dc:creator>
				<category><![CDATA[Digital Integration]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://www.4psmarketing.com/?p=3652</guid>
		<description><![CDATA[We all love Facebook for notifications, the news feed and lots more; irrespective of some personal privacy issues it has. Facebook, as it appears, is adding more ‘social plug-ins’ in order to enhance the social web experience to its users. The latest social plug-in to be added is the comments box. Similar to commenting on [...]]]></description>
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		<title>Broadband Investment to Help Digital Economy Grow</title>
		<link>http://www.4psmarketing.com/blog/broadband-investment-to-help-digital-economy-grow/</link>
		<comments>http://www.4psmarketing.com/blog/broadband-investment-to-help-digital-economy-grow/#comments</comments>
		<pubDate>Fri, 12 Nov 2010 09:44:30 +0000</pubDate>
		<dc:creator>Gerard Harris</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Integration]]></category>

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		<description><![CDATA[A 12 week consultation was recently launched by the government on a new tax to fund investment worth £1 Billion in superfast broadband part of its Digital Britain agenda. This investment will be raised by levying 50 pence per month on all fixed telephone lines. This next-generation broadband fund investment will help upgrade UK’s Digital [...]]]></description>
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		<title>PayPal introduces New Payment Solution for Digital Goods</title>
		<link>http://www.4psmarketing.com/blog/paypal-introduces-new-payment-solution-for-digital-goods/</link>
		<comments>http://www.4psmarketing.com/blog/paypal-introduces-new-payment-solution-for-digital-goods/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 17:19:43 +0000</pubDate>
		<dc:creator>Ashley Lindley</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Digital Integration]]></category>

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		<description><![CDATA[Yesterday at Innovate 2010 (PayPal&#8217;s annual developer conference) the impending release of a new service that caters specifically for digital content and/or goods was announced. The new PayPal service lets consumers pay for digital goods and content in as little as two clicks without having to leave the site on which the purchase is being [...]]]></description>
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