Create active link bait using flash mobbing

Link bait

Link bait is often regarded as a natural way of attracting back links to your web page. One engaging way to create back links is through enticing people to talk, discuss and blog about the post on social networking sites such as Digg and StumbleUpon. This can only be successful and measurable through the use of a good SEO and PPC strategy, as Matt Cutts head of Google’s Web spam team acknowledged stating that link bait needs to be “interesting enough to catch people’s attention.”

Search engine ranking algorithms use many metrics to rank websites. Two of the most important factors to be considered are the quantity and quality elements of inbound links. One way of developing successful link bait is through the creation of flash mob events.

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Why Online Press Release is important?

A marketing campaign is not complete without any kind of press release. Period. more ›››

Reciprocal Links

Linking to a website is a method of indicating to Google that you like that site and regarded it as being valuable.  A reciprocal link is linkbuilding when the linking favour is returned, therefore linking to a site which links back to you. There has been much controversy over Google’s opinion of reciprocal links. more ›››

The Future of Search is Personal

Last night was the London Search Club’s First MeetUp for 2011, it was kick-started with an enlightening talk from Google’s Finlay Clark who discussed the future of search for 2011 and reflected on some changes from the last year.

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Link Building & the Importance of Backlinks

Link building is sometimes an underappreciated area of SEO. It is an offsite strategy used to increase the number of back links to a particular webpage. more ›››