24
January 2012
8
February 2011
What iPhone 4′s sales mean for mobile media
Hot topic of last week was Verizon’s first day iPhone 4 pre-order sales, which reportedly exceeded its previous launch day sales records in a mere two hours. With iPhones the ‘it’ item in terms of gadgetry, how does this reflect on the future of mobile media?
18
January 2011
The Future of Search is Personal
Last night was the London Search Club’s First MeetUp for 2011, it was kick-started with an enlightening talk from Google’s Finlay Clark who discussed the future of search for 2011 and reflected on some changes from the last year.
14
January 2011
Optimising Retail Mobile Advertising
Last week we reported on Google AdMob receiving 2 billion requests a day. Since then, Google have launched mobile statistics in the keyword tool. With mobile advertising increasing, it is important to tailor optimisation for PPC mobile campaigns and consider how it differs from PPC for standard computer-devices.
Tags: Google Keyword Tool, PPC
7
January 2011
Google AdMob Receives 2 Billion Requests a Day
Yesterday the Google Mobile Ads Blog reported a 300% increase in ad requests in just over three years. Google’s acquisition of AdMob pre-empted the boom of both display advertising and mobile search combined. But just how essential is AdMob for online advertising in 2011?
Tags: Google AdMob, PPC
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Google Offer Extensions Impact On Footfall
Last year Google launched Google Offers, a coupon-voucher discount platform. This launched them into a new arena of affiliate style services. They have since launched a beta feature called Google Offer Extensions, which has integrated offers with search. This has been trialling in the US since last year and has been extended to the UK.
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