Search Campaign | Managing Your Search Marketing Efforts

Congratulations, you have found this blog post! Which (I assume) means that you are looking to find out what Search Campaign is or if you already have a search campaign in place, how to manage and monitor the search campaign? more ›››

PPC Model

PPC models

4Ps Marketing offer a range of PPC models to charge for PPC management

Per day

We can charge for PPC management on a “days per month” basis. We will supply a quote based on how many days will be required to effectively manage your spend.

% of spend

% of spend is the traditional model chosen by advertisers where they are simply charged a % of the PPC spend for managing the account. This model allows an advertiser to easily budget for their agency spends.

Cost per acquisition

Cost per acquisition or CPA model can be a very powerful model when charging for PPC management. This model is not right for every company but where applied correctly can be a very powerful advertising model.

Bespoke model

Many clients prefer a bespoke model ranging from a mix of the above to a cost per impression model. Please contact us and we can discuss which model will be correct for your needs. We are not an agency that rigidly sticks to one model as we know that all of our customers have different needs.

Google Product Listing Ads

Following on from Adwords Product Extensions which was released in the UK in September, Google have announced the release of Google Product Listing Ads (currently available only in the US).
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Online Bidding on Brand Names – Interflora sues M&S

By definition, online bidding is setting a price one is willing to pay at auctions or maybe at stock exchanges online. In the Search Engine Marketing world, it relates to keywords! Simple stuff, make sure you have an optimised landing page, improved quality score, get the right keywords in your ad, set an appropriate CPC and you should be good to rank highly in the sponsored listings. Well only if it was that easy, everyone would be ranking highly? more ›››

PPC Audit

Contact us to request your free pay per click audit and health check.

The report will include a review of your click through rate (CTR), cost per click (CPC) and overall return on advertising spend.

You will also receive a report on some of the keyword options we could target for you and a review of your top online competitors.

The report is intended to give you an idea of how effectively your current pay per click campaings are and to highlight some of the things we can do to optimise your campaigns for click through rates, cost per click and return on investment to maximise your advertising leverage. If you are impressed with the report (or worried by the report findings and your current campaign results) then we can put together a pay per click proposal for you to consider.

For further information about our free PPC Audit and health check please contact us.