Twitter Analytics has Finally Arrived

The growth and success of Twitter has been phenomenal since its creation in 2006; despite the sheer amount of brands and consumers using this platform as part of their digital marketing campaigns, to date there hasn’t been a tool that allows account managers to show its true effect.  Tools such as Twitalyzer and Twitter Analyzer have made efforts to show the activity and influence of a Twitter account, but there is no real insight into effect and reach of your engagement, yet… more ›››

Best of Enemies – @mrdavidhaye Vs @Audley_Harrison

In the lead up to Saturday’s World Heavyweight title fight at Manchester’s M.E.N arena – Haye Vs Harrison, there has been a tremendous amount of coverage on both fighters.  Whilst reading Ben Dirs’ blog post on the BBC this week, discussions within 4Ps Marketing began to grow around which fighter has the most conversation surrounding them online in the lead up to the fight that has been dubbed ‘Best of Enemies’.  To gather this data, I took to the World of social media with the help of the fantastic monitoring tool Radian6. more ›››

Web Analytics from Twitter

Twitter has been expected to roll out its own web analytics dashboard for analysing user interaction with tweets. One of the members at Twitter’s business development team recently revealed, that twitter will launch their twitter analytics dashboard, at least for beta testing by the end of year. more ›››

Facebook To Mimic Twitter? “Subscribe To Your Friend(s)”

We all love the news feed and updates from our friends, specially the close ones (maybe some more than close ones!). But, most absolutely hate updates from the many applications that run on Facebook. Like the ones that say there’s a new black sheep in your friend’s farm!

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New Twitter Interface

The ‘new Twitter’ has been the talk of social media gurus since plans of integrating multimedia into the Twitter stream were leaked earlier this week. Following this came the announcement that updates to the social media platform went much further than this with plans to launch a new, more sophisticated web interface.

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