What is Contextual advertising?

Contextual advertising is similar to PPC marketing but instead of selecting keywords that match your business you select websites with content that matches your products and services. For example Channel 4, Vogue, Reuters, Times ONLINE, Daily Mail & the Guardian serve advertising from the Google Adwords content network

The Google content network

The Google content network reaches over 75% of unique web surfers in more than 20 languages and over 100+ countries.

Country    Unique Reach

Germany    89%

Japan        86%

France       79%

UK             75%

US            76%

Global        75%

Source: comScore Networks machine-based panel

Why contextual advertising?

Contextual advertising allows you to reach your target audience when they are on websites with content that is related to your products and services. This means you are serving advertisements to a customer group that has a specific interest in your marketplace and is therefore highly targeted.