PPC models

4Ps Marketing offer a range of PPC models to charge for PPC management

Per day

We can charge for PPC management on a “days per month” basis. We will supply a quote based on how many days will be required to effectively manage your spend.

% of spend

% of spend is the traditional model chosen by advertisers where they are simply charged a % of the PPC spend for managing the account. This model allows an advertiser to easily budget for their agency spends.

Cost per acquisition

Cost per acquisition or CPA model can be a very powerful model when charging for PPC management. This model is not right for every company but where applied correctly can be a very powerful advertising model.

Bespoke model

Many clients prefer a bespoke model ranging from a mix of the above to a cost per impression model. Please contact us and we can discuss which model will be correct for your needs. We are not an agency that rigidly sticks to one model as we know that all of our customers have different needs.