What is eye tracking?

At 4Ps Marketing we continually push the boundaries of search engine marketing. One of our latest developments is the implementation of eye tracking software into our reporting / analysis.

Understanding how a user interacts with a SERP (search engine results page) is essential to ensuring high organic rankings convert into business / branding opportunities.

How do you track eye movement on a SERP?

4Ps Marketing take a test group of potential consumers and track their eye movement. This data is then converted into heat maps and used to enhance our search engine marketing. We combine the latest hardware / software in the field of eye tracking that has been developed by our partners at Oxford University and combine it with our SEM strategies.

Why use eye tracking in search engine marketing?

Placing the right keywords in the right place and at the right time is a proven strategy to help improve the ROI of any search engine marketing campaign.

SEO & PPC is becoming increasingly competitive and the more we understand about your customers and their interaction with search results, ensures we can push our client above the competition.