What is PR & Article Marketing?

PR & Article Marketing is an extension of offsite optimisation with regards to building links through press releases and content rich articles.

How does it work?

To build links from others sites in a sustainable fashion you need to create inbound links from relevant sources. We do this through PR and Article Marketing by creating interesting content and then distributing it via our PR database. The key to making this strategy work is matching the content to the websites we distribute through. For example there is no point sending pharmaceutical articles to fashion websites.

Why is PR & Article Marketing effective?

The reason Google dominates the search engine market is because it has the most relevant search engine results. Old link building methods such as link exchange programmes are becoming less effective by the day so building relevant links through PR & Article Marketing is an ideal way to build up the power of a website.

At 4Ps Marketing we employ PR strategies based around real news and real content to achieve inbound links. This ensures that your search engine rankings continue to improve ethically through a sustainable approach.