When used properly, digital advertising can enhance the full spectrum of the consumer journey. It can deliver against objectives from a branding campaign or reaching consumers during the decision-making process, to driving direct response conversions or increasing customer loyalty – or all of the above. The 4Ps Marketing team offers strategic advertising solutions that help meet business goals. In an industry of constant flux, we work closely with advertising networks such as Google in order that we can keep our clients aware of the latest product innovations and give them access to beta testing.
We can help you achieve:
• CBS Outdoor campaigns: digital screens within the Transport for London (TFL) network, including escalator, ad boards and cross-tube-platform screens.
• Video/YouTube advertising: featuring 30-second pre-roll campaigns.
• Display advertising: banner ads across the Google display network.
• Real-time-bidding (RTB): banner ads across various ad networks, targeting lookalikes of existing consumers of your website.
• Social advertising: advertising across Facebook and Twitter platforms.
Consideration and conversions
Pay-per-click (PPC): Google search adverts, reaching customers who are searching for your product or service lines and brand.
Loyalty and repurchase
• Retargeting/dynamic retargeting – banner ads across various ad networks, targeting existing visitors of your website with tailored relevant content or products viewed.
• Facebook retargeting (FBX) – Facebook adverts targeting existing visitors of your website with tailored content or products viewed.
We also focus strongly on device targeting strategies, encapsulating outdoor digital screens, desktop, tablet and mobile/smartphone devices. So wherever your consumers are and whatever phase of the consumer journey they are on, we are able to reach them with effective advertising.
Every client is assigned a project manager and executives who have specialist sector knowledge. At 4Ps Marketing our experience extends across many sectors and encompasses b2b and b2c relevancy. This industry knowledge, together with our digital marketing expertise, has helped many clients to fulfil their business needs, goals and aspirations.
We provide multi-advertising campaigns for clients such as:
Retailers: L’Occitane en Provence, bareMinerals
Education: Kaplan Group
Charities: The Children’s Society, SPANA
Technology: Experian Digital, Experian QAS
Food: Lindt Chocolate
Travel: Dolce Hotels
Government Initiatives: Growth Accelerator
Publishers: The Spectator
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