Pay-per-Click (PPC) services from 4Ps bring together the best in strategy, technology, creativity and marketing practice. In this increasingly competitive environment, we ensure that we stay ahead of trend and innovate accounts, not only by covering the basics of PPC but also by enhancing account performance with the latest beta tests available. We are results-driven, focusing on how to meet and exceed targets.
Best practice in PPC campaigns
Although we use meticulous analysis we will ensure that your PPC campaigns are built in a way that is understandable from top level all the way through to the detail.
As a result, you will be provided with invaluable insights and learnings that have the potential to impact and improve your business.
As businesses embrace PPC as a staple marketing tool, cost-per-click (CPC) is increasing, making paid search highly competitive.
Accounts built in an unstructured manner result in higher bidding and drive up costs needlessly, when in reality budgets could be more efficiently used on growing rather than sustaining an account. We work in a structured manner with great attention to detail; this guarantees that costs are kept to a minimum and helps keep campaign quality high.
Our teams want to see growth for our clients’ businesses. They optimise accounts so that bid strategies and optimal performing keywords are in place; they create brand messaging in adverts, perform A/B landing page testing, day parting conversion analysis and ad extension optimisations to improve PPC results.
We believe that it is important for businesses to talk to people with sector specific experience.
Every client of 4Ps is assigned a PPC manager and executives that specialise in the corresponding B2B or B2C verticals, covering sectors from Retail, Food and Drink all the way through to Finance and Insurance.
We combine sector and PPC expertise to fulfil our clients’ business needs, goals and aspirations.
Retailers: Liberty of London, Benefit Cosmetics, L’Occitane en Provence
Education: Kaplan Group
Charities: The Children’s Society, SPANA
Technology: Experian Digital, Experian QAS, CBS
Food: Lindt Chocolate, Pontis
Travel: Dolce Hotels
Logistics: Storage King
Government Initiatives: Growth Accelerator
Publishers: The Spectator
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