Search Engine Optimisation (SEO) is evolving fast! To stay ahead of the game and compete effectively in your market place it’s vital to have a forward thinking agency capable of taking the lead. At 4Ps we consider SEO to be part of an overall digital strategy, not a stand-alone silo. Because of this we work with clients to create an integrated digital strategy where search is at the forefront.
Why use 4Ps as your SEO Agency?
1) Every client has a dedicated team that specialises in your industry
SEO strategies differ from sector to sector.
Our experience has shown that knowledge of a specific industry can help achieve success for clients in the shortest possible time. Instead of taking time to research your sector 4Ps brings a team with a wealth of knowledge who can hit the ground running.
2) Every SEO Strategy is different and therefore our approach is bespoke
Online marketing is seldom used in the same way by two organisations.
We look at every client’s SEO use individually, applying our expertise to develop a unique SEO strategy that can meet your specific business objectives.
3) Our reporting is bespoke to every client
Some of our clients like to see the same benchmarks each month, some like to look at new areas each month. Our reporting is completely bespoke to each client and changes in line with their needs.
We explain reporting metrics in order to help clients understand how their campaign is progressing and how the results fit into their overall digital marketing strategy.
4) Our SEO works towards your business objectives
It’s very easy to get bogged down with jargon when working with SEO agencies.
At 4Ps we adopt a training and mentoring role working in partnership with clients, taking time to uncover business specific challenges and explain – in clear language – our actions. We believe this is the secret to success and ensures everyone is working towards the same outcomes.
5) We deliver ethical and sustainable results
We don’t exploit loopholes within a search engine algorithm to give short term SEO successes.
We use well researched and thought-out SEO strategies to deliver results that last.
Following the recent Panda and Penguin updates from Google there has been a huge shift in demand for long term sustainable SEO. It is our policy not to use external networks that are deemed ‘black hat’ by Google. Read more on how the Panda and Penguin updates may affect you.
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