How often do you get the opportunity to communicate directly with your customers, receive feedback, educate or enhance relationships? Social Media marketing, when done properly, will allow your brand to do all of this…and more!
The role of Social Media in today’s business world
Over the past 5 years Social Media has undergone a fascinating transition.
As an outsider segregated from the rest of the marketing mix, this discipline had both traditional and digital marketers stumped, questioning why they needed to do it and what returns they were likely to see.
Today, Social Media marketing has come of age.
It is a valued part of the marketing mix that provides marketers from multiple sectors with the means to directly engage their audiences and deliver tangible business benefits.
Social media strategies from 4Ps Marketing
At 4Ps we have devised social strategies for BirminghamAirport, STRADA, GrowthAccelerator and JING Tea, and have become very accustomed to the issues faced by the modern marketer.
Pressure on brands to take the leap into social marketing is commonly undermined by a lack of research, strategy and understanding of what success looks like (and how it can be measured!). We take a robust stance on all these points, not only devising and implementing creative social campaigns aligned with business objectives but also delivering results – and measurable ones at that.
Social media – the future
It’s clear that social media marketing has come on leaps and bounds since the days of measuring ROI by ‘number of tweets’ or ‘number of followers’.
At 4Ps we believe Social Media has some exciting years ahead.
We love and value the work executed within this area because it’s never certain what may happen next – from a Google update that makes social links all-powerful to Instagram that allows URLs to be clicked within mobile (watch this space SEO). What we can be sure of, however, is that modern marketers must keep updated with the latest trends and developments, and continually push boundaries with social if they are to gain the best possible results.
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