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4Ps Marketing
Studio 16
8 Hornsey Street
London, N7 8EG

Phone: 0207 607 5650
Fax: 0207 900 3834

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How often do you get the opportunity to communicate directly with your customers, receive feedback, educate or enhance relationships? Social Media marketing, when done properly, will allow your brand to do all of this…and more!

The role of Social Media in today’s business world

Over the past 5 years Social Media has undergone a fascinating transition.

As an outsider segregated from the rest of the marketing mix, this discipline had both traditional and digital marketers stumped, questioning why they needed to do it and what returns they were likely to see.

Today, Social Media marketing has come of age.

It is a valued part of the marketing mix that provides marketers from multiple sectors with the means to directly engage their audiences and deliver tangible business benefits.

Social media strategies from 4Ps Marketing

At 4Ps we have devised social strategies for BirminghamAirport, STRADA, GrowthAccelerator and JING Tea, and have become very accustomed to the issues faced by the modern marketer.

Pressure on brands to take the leap into social marketing is commonly undermined by a lack of research, strategy and understanding of what success looks like (and how it can be measured!).  We take a robust stance on all these points, not only devising and implementing creative social campaigns aligned with business objectives but also delivering results – and measurable ones at that.

Social media – the future

It’s clear that social media marketing has come on leaps and bounds since the days of measuring ROI by ‘number of tweets’ or ‘number of followers’.

At 4Ps we believe Social Media has some exciting years ahead.

We love and value the work executed within this area because it’s never certain what may happen next – from a Google update that makes social links all-powerful to Instagram that allows URLs to be clicked within mobile (watch this space SEO).  What we can be sure of, however, is that modern marketers must keep updated with the latest trends and developments, and continually push boundaries with social if they are to gain the best possible results.

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Digital Strategy

We will develop a bespoke digital strategy that is specifically tailored to your business objectives and what you want to achieve, according to your budget and timeframe.

Content Marketing

We can help you develop an integrated Content Marketing strategy that will achieve real business benefits. Our in-house content production team can help you produce targeted content designed around your customers in the form of editorial, video and infographics.


Our forward-thinking teams of experts will deliver bespoke SEO strategies to meet your specific business objectives. We will work with you to create an integrated digital strategy, using our knowledge and experience of specific industries to help you achieve success in the shortest possible time.


Combining both sector and PPC expertise, our teams blend strategy, technology, creativity and marketing to optimise your PPC campaigns in order to grow your business and achieve your goals. We take a structured approach to building your PPC campaigns, focusing on driving results while maintaining cost efficiency.

Social Media

Now a valued part of the marketing mix, Social Media Marketing enables direct engagement with your audiences and our teams can help you achieve measurable results by devising and implementing creative social campaigns aligned with your business goals.

Digital Advertising

We offer strategic advertising solutions to help you achieve brand awareness, consideration and conversions and loyalty and repurchase in order to meet your business objectives. Our digital advertising teams work closely with advertising networks and focus on device targeting strategies to reach your clients with effective advertising.

Digital PR

Our growing Digital PR team of experienced PR professionals use traditional online PR practices to seed high quality content on relevant sites, building bespoke mutually beneficial relationships with top tier, powerful and relevant sites.

Web Analytics

Through our deep understanding of web analytics and expertise with all the key market players, we offer auditing, setup, reporting and insight, optimisation/conversion rate optimisation and tailored analytics training to transform your digital marketing strategy.


We offer a range of consultancy services to help our clients facilitate results in a short space of time. Our skilled consulting team, made up of experienced digital specialists, will work closely with you during a period of engagement to devise bespoke strategies to meet your specific objectives.