What is PPC?

PPC also known as “pay per click” is concerned with the sponsored or paid for sections of search engines such as Google, MSN & Yahoo! When a customer clicks on your advert you pay for that click, hence the term “pay per click”.

Why PPC?

PPC can be switched on and off at a switch of a button. You can set budgets that suit your company and the peaks / troughs of your industry.   PPC can be tracked from a click to a sale. 100% visible ensuring every penny you spend can be justified.

What is PPC management?

Anyone with a PC and a credit card can start a PPC campaign and for many small companies doing it yourself can be a cost effective strategy. Outsourcing your PPC management becomes essential when your PPC spend starts to mount up and the resource needed to manage the campaign becomes substantial.

A poorly run campaign can cost you thousands of pounds in misplaced clicks whereas a well managed PPC campaign can an extremely efficient revenue stream with low overheads.

Why 4Ps Marketing PPC?

All of our in house team have substantial PPC experience combined with full training and professional qualifications. We also train our account managers in specific industries. For example running a PPC retail campaign can be very different to running a PPC brand campaign.

Our advanced API technology not only cuts down on management time but blends IT with expert human account management. This approach also ensures our PPC management is integrated allowing us to report back to our clients in one easy to understand report.