PPC search engines

Every search engine has a PPC system that works slightly differently. Understanding how to optimise towards these different search engines is essential to ensure a cross search engine campaign works correctly.

Google Adwords

Google Adwords accounts for approximately 70% - 80% of searches through search engines in most English speaking countries

Microsoft adCenter

Microsoft adCenter accounts for approximately 10% - 20% of searches through search engines in most English speaking countries.

Yahoo! Search Marketing

Yahoo! Search Marketing accounts for approximately 10% - 20% of searches through search engines in most English speaking countries.

PPC platform and PPC search engines

The 4Ps Marketing platform has been designed to take into consideration all of these small but significant differences and ensure our PPC campaigns are optimised to their full potential.