4Ps: Marketing 
Web articles SEO article Yahoo SearchMonkey
Web articles SEO article Yahoo SearchMonkey| Yahoo SearchMonkey |
| Monday, 21 July 2008 13:32 | |
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The challenge, designed to ‘foster innovation and creativity on the SearchMonkey platform’, rewarded innovative applications within four categories: ‘Best Enhanced Result’, ‘Best Infobar’, ‘Most Innovative Use of Structured Data’, ‘Best Data Service’, and ‘Grand Prize’ (best over all four categories). Launched earlier this year, SearchMonkey is an open search platform that enables all website owners to ‘present more useful information on the Yahoo! Search page results as compared to what is presented on other search engine sites’, such as Google and MSN. Rather than a simple title, abstract and URL, users can see more comprehensive Yahoo! search results that incorporate the large amount of data usually buried in websites. Users could be presented with ratings, reviews, images and deep links, but will have the option to turn off anything related to open search if they wish. Developers using Search Monkey can build two types of applications: Enhanced results, which give a richer display than current standard results, and Infobars that are appended below the search results to include related links or content. Hundreds entered the competition for the chance to win up to $10,000, but in the end the ‘Grand Prize’ was taken by Marco Vitanza for his Blogspot Infobar ‘which displays links to recent posts for all Blogspot search results’. The team from StumbleUpon, a website that discovers sites based on the user’s interests, received the prize for ‘Innovative Structured Data’, and restaurant review site BooRah won ‘Best Infobar’ for an application that ‘deep links and reviews to local restaurants’. Computer scientist Greg Schechter took home the prize for ‘Best Enhanced Result’, and David Hinckley, owner of a genealogy web hosting site, received the award for ‘Best Data Service’. Both users and websites are said to benefit from using SearchMonkey through the display of more useful information and increased traffic. Source: Yahoo! Search Blog Author: Vicki Cole, 4Ps Marketing London Add this page to your favorite Social Bookmarking websites        |