Integrated Marketing is perhaps a gigantic word to use if you are thinking of a marketing strategy as a whole. Think of it as a marketing department by itself within your organisation. However, we can carefully segment marketing integration into online and offline in today’s world.
As an integrated search marketing agency specialising in SEO (Search Engine Optimisation), PPC (Pay Per Click) & SMO (Social Media Optimisation) 4Ps Marketing takes pride in meeting and exceeding client expectations. Whilst integrated marketing uses lots of communication on a wide spectrum, a closer look into integrated SEO, PPC & SEM is critical for a successful digital/online marketing campaign.
This is a rough how to guide,to initiate what will and should turn out to be a successful online integrated search marketing strategy.
a. Get the basics right – Your website is the first basic online marketing tool and most important element for an integrated online marketing campaign. But even before getting one done, it is always a good practice to define what the purpose of the website should be and what would make it a success for your business.
b. Get rid of those bugs! – Before applying an integrated strategy you must first ensure your website is free from bugs and technical issues. Test your website/web app thoroughly before going live and kick starting an active online marketing plan. Obviously, you don’t want potential customers/clients to leave the website just because it was unable to serve the information your potential customer/client was looking for.
c. Always begin with SEO – SEO is an absolute necessity and a big chunk of an online integrated marketing strategy. Over 70% of internet users prefer organic listing on the page over paid ads. But, do note that SEO is a long term investment with sustainable results as a lot of time and effort is a must in order to see results.
d. Nothing comes for free! – To generate a good volume of traffic to your website, paid ads (PPC) has to be considered, as SEO is a long term and steady process. Integrating these two channels will yield a better result than otherwise.
e. Use those networks! – Now that the basics have been addressed, start communicating online. As mentioned before, integrated marketing is a lot of communication. Interact as much possible to promote your products and services, try to marry off online and offline marketing efforts in your integrated marketing mix, use all available resources like Facebook, Twitter among the many available and be innovating!
With this, you have started to scratch the surface and delve into the many layers attached to Integrated Marketing. This means that there are a lot more channels that should be explored.
As an SEO agency based in London, 4Ps Marketing actively explores every exciting channel in the online/digital space to offer the best bespoke services to its clients. Do get in touch with us for your business’s integrated search marketing plan.