Why use 4Ps Marketing for your Online Display Advertising?
The online display advertising market is one of the fastest growing advertising segments. This year, digital advertising has overtaken traditional mediums for the first time, with the global display advertising market predicted to grow 36% to £22.4 billion in 2013.
The global display advertising market size was more than $5.5 billion during the same time period, representing 37% of the online advertising market.
• Banner ads made up $3.414 billion in revenue and 23% of the market.
• Digital video advertising market brought in $891 million with 6% market share.
• Rich media earned 5% market share.
• Sponsorship ads made 3% market share.
(IAB, 2011)
The strategy and targeting criteria is always very much determined by the objectives and research conducted before campaign launch. Whether this be behavioural targeting, real time bidding, contextual or retargeting, 4Ps Marketing look to identify and implement the best strategy for your business.
The variety of targeting and creative options in display advertising continues to grow year-on-year, with technological developments increasing in complexity. It is essential, therefore, that agencies maintain strong research and development teams and grow network relationships. At 4Ps Marketing, we strive to remain at the forefront of the industry, utilising various testing methods to best suit the needs of individual business needs, optimising accounts to their full potential.
