Why use 4Ps Marketing for your Online Display Advertising?
Online Display Advertising has been an area of constant flux over the last 10 years.
One constant thought is the importance of serving the correct advert, at the correct time, to the correct target audience. As technology advances this is becoming easier with every year that passes. A lot is involved in the implementation and generating the best results of an online display campaign:
1) Auction based bidding
Some campaigns work well when purchased on an impression based model but paying per click is an increasingly used model to implement Online Display Advertising. From Facebook to Google, we can use auction based bidding to reduce the risk of display campaigns.
2) Re-Marketing
If done correctly, re-marketing can considerably increase the Return on Investment of a display campaign. If done badly it can be a poor use of advanced technology. Please speak to us for a full discussion.
3) Technology
4Ps Marketing use the best technology available on the market to ensure all your campaigns are fully optimised towards the objectives set out by the client.
4) Web analytics
With the use of web analytics data we can piece together user behaviour on and off a website to increase the performance of our campaigns.
5) Creativity
Creativity is often the forgotten part of a display marketing campaign. Being creative is not simply having a good looking advert. Good campaigns have a creative plan to back up all the other areas within a marketing campaign.
6) Attribution
Understanding how your online display advertising is contributing to the overall campaign is essential. Simply looking at the last click is not good enough when assessing online display advertising.
Summary:
If you are new to display or looking to get more from your existing display campaigns please book in a consultancy session with one of the 4Ps team.