Why use 4Ps Marketing as your PPC Agency?
Paid search advertising is a key component of a solid search engine marketing (SEM) strategy. Paid search, also known as pay-per-click advertising (PPC), has become the dominant form of direct response advertising because of its effectiveness in driving well-targeted online searchers to a targeted website.
Our analytical approach analyses user activity, from which pages they visit, to their form submissions and purchases. Analytics is at the heart of all paid search activity at 4Ps Marketing, and the detailed data we extract allows us to better optimise all paid search campaigns against specific KPIs.
Our team works closely with each client to understand their business objectives, define the key performance metrics and then measure and optimise those campaigns against specific KPIs and campaign objectives. A typical account management would include:
• Exhaustive keyword research including competitor, behavioural and ROI (return on investment) analysis
• Review of existing website analytics
• Campaign and account setup
• Ongoing optimisation to maximise campaign ROI
• Campaign integration with existing CRMs, web analytics and call tracking systems
• Detailed analysis/reporting of predetermined KPIs
• Recommendations and insight sharing for use in other marketing channels
• Training of in-house marketing teams
From audit phase to optimisation, we provide support, tracking, analysis and recommendations for every step of our clients’ PPC campaigns. We will ensure that performance and the impact on other mediums is taken into consideration in order to provide insight into the purchase or goal completion process. This allows for clients to invest into the most effective medium, making their budget go further.
4Ps Marketing is a Google AdWords Certified Partner, meaning our paid search associates are individually certified specialists in search advertising.
Whether your objective is to increase the quality of your leads, grow PPC as a revenue channel or increase the ROI of current activity, 4Ps Marketing can build strategies to achieve the highest performance. We understand the need for a variety of client strategies in PPC advertising, whether this is building new optimised campaigns from scratch or working with your in-house teams to develop and increase existing campaigns’ performance.