Why Use 4Ps Marketing as your Web Analytics Agency?
Advance Digital Reporting
As a company grows in size and influence, it is essential to have web analytics in place and, more importantly, to be able to use the data to make business decisions. 4Ps Marketing understands that considerable analysis is necessary before you commit to an investment, so we offer bespoke analytics reports, tailored to your level of knowledge. In summary, an easy to understand report, bespoke to your company’s KPIs is always available on demand.
Analytics Auditing & Training
In order to measure your online performance accurately, the integrity of your company’s data is crucial. 4Ps Marketing’s analytics experts can audit your company’s analytics software, ensure all data is de-duplicated, troubleshoot inconsistencies and correct any tagging issues your site may have. We can also recommend advance tracking enhancements, as well as test and validate your analytics performance.
Our web analytics department have clear processes that allow us to measure activity and advise on optimisation based on actual data and digital marketing expertise. We have proven actionable strategies that will grow your company and support your business goals.
Online marketing is not as simple as assigning credit to the channel that received the last click before a conversion. Understanding how each marketing channel works throughout the buying cycle is integral to any marketing campaign and for any web analytics agency. 4Ps analytics can provide you with information on conversion paths, patterns and the influence of all online channels on conversions, not just the channel immediately prior to the conversion. Most importantly, we can give guidance on how these can be used to influence more conversions and give great reach.