What is Social Media Optimisation (SMO)?

Social media is content created online by users enabling interaction through various forms such as videos, audio, text and multimedia that are published and shared in a social environment. Famous social networking sites include Facebook, Linked In, and more recently Twitter as well as social bookmarking sites like Del.icio.us, Stumble Upon and social news sites like Digg or Reddit.

Social media optimisation or SMO is the process of using social media networks to benefit search engine marketing.

• Consumers exposed to a brand’s influenced social media and paid search are 2.8x more likely to search for that brand’s products
• Consumers exposed to branded social media are 2.4 times more likely to click on an organic listing
• There was a 50% CTR increase in paid search when consumers were exposed to both influenced social media and paid search

How does SMO work?

Fundamentally social media is about how people find, read and share news, information and content. With the wide variety of social media sites now accessible though the world wide web, it’s impossible to explain how they all work but they all have one basic principle, to get as many users signed online enabling interaction within their chosen subjects. SMO is all about connecting people through networks in same way Google is about connecting information.

Why is Social Media Optimisation so effective?

Social media is an opportunity to interact with people without leaving your home or office. It has become extremely popular in recent years because it allows people to connect to the online world to form relationships for personal or business use.

4Ps Marketing has many methods of being proactive to enable businesses to grow their brand reputations as well as improving lead generation. 4Ps Marketing actively ensure new and improved concepts are researched and applied where effective to maximise results for clients. Social media usage is increasing rapidly it is a must for SEO agencies to be proactive and engage with users.

Social media optimisation is part of the evolving Search Engine Marketing world and if businesses are serious about developing their online strategies then social media must be a part of it.