What is Sustainable SEO?Sustainable SEO is all about the long term benefit of search engine optimisation. The SEO industry has suffered in recent years with small agencies & one man bands using black hat techniques to achieve high rankings, giving the industry a bad name. Thankfully Google (and other search engines) have been on the case and reduced the impact of black hat SEO by continually updating their algorithm the reduce the impact of un ethical techniques. The reason Google are the number 1 search engine in the world is because they police efficiently, simply put they want relevant websites appearing for relevant searches. There are no quick fixes in SEO, if you peak too early it’s probably because you have been cheating somehow and Google will eventually catch up and penalise you. We offer an SEO service with long term benefits in mind, namely, Sustainable SEO. Is Sustainable SEO effective?4Ps Marketing use white hat techniques to drive targeted traffic to websites, and we do this through incremental steps. There are lots of old methods that SEO companies still use, such as link exchange programmes and link farming, but this will only achieve a quick increase followed by a dramatic decrease. We aim to build traffic up sustainably through our innovative PR system, as well as getting the basics right through onsite optimisation, and it does work… our clients are proof of that. For more information on Sustainable SEO please get in touch. |
