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Social Media for the Gambling Sector
10 years ago gambling would only occur within the confines of betting shops, casinos, race tracks & the odd ‘friendly’ wager within the pub. Now in 2012 it is very unlikely that you can surf the web without seeing some kind of online betting advert. There is no doubt that this is a sector of extreme growth; however I’m writing this post to assess how companies such as Ladbrokes, Bet Fred & Paddy Power are using Social Media to enhance online gambling.
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