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4Ps Marketing have always pushed the merits of sustainable SEO and it is still as relevant now as when we coined it in 2003. Even now people often question this at exhibitions, conferences and in day to day discussion.
The principle is simple; Use SEO techniques that deliver sustainable results over the long term.
So you have gone through the process of search engine optimisation for your website, hopefully through 4Ps Marketing , and as a result your pages are where you want them to be in the rankings or at the very least on their way there. However, while performing the regular ranking checks of your pages you discover, to your horror, an SEO issue: your pages are nowhere to be found. (more…)
Video content on websites is fast becoming the norm. With ever increasing numbers of visitors looking for more than just text based content the importance of getting Google to index your video content is vital. However, this is only step 1. In addition to optimising your video pages to get your content to be seen and heard by people through Google, it is also important to get people to share your content online to give it a viral element and raise its audience potential.
Social bookmarking has become the norm for a large number of internet users. Delicious, which describes itself as the world’s leading social bookmarking service, allows users to tag, save, manage and share online content from one point. Additionally, it can be accessed through any web connection, so you don’t need to be working on your own computer to visit your favourite sites quickly and easily.
So what does this mean for website SEO and how can you take advantage of it? (more…)
