Social Media for the Gambling Sector

10 years ago gambling would only occur within the confines of betting shops, casinos, race tracks & the odd ‘friendly’ wager within the pub. Now in 2012 it is very unlikely that you can surf the web without seeing some kind of online betting advert. There is no doubt that this is a sector of extreme growth; however I’m writing this post to assess how companies such as Ladbrokes, Bet Fred & Paddy Power are using Social Media to enhance online gambling.

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2011… What a Great Year for Marketing and Social Media

Due to the vast growth in the number of people participating in social media platforms both brands and agencies have had to adapt in order to stay ahead of the game. Besides from many other developments such as location technologies, web applications, social advertising; we feel strongly that in order to maximise campaign effectiveness marketing and social media must be fully integrated. more ›››

Snaptags- the end of the QR Code?

The other day I was reading an article about snaptags, regarding a case study involving top fashion magazine Glamour. Glamour Magazine put a snaptag on their cover, with an end result of over 100,000 scans. Not only are they a great way of getting brand images out there, but also linking offline to online as QR codes have previously demonstrated. more ›››

Twitter Launches Web Analytics Tool

The long awaited Twitter Web Analytics was released this Tuesday to help aid and monitor the traffic from the social networking site, to businesses websites. Used in conjunction with Google Analytics, Websites will be able to fully analyse the impact that twitter has on the visitor numbers to their sites. Enabling the ability to see the path that the visitor has taken to get to the site, the ways in which the content is being shared, along with the effectiveness of the incorporation of the Twitter Button within their site.

This exciting tool will help to emphasise the impact that Twitter, and other social media platforms have on Websites. The tool will be available to website owners in the next few weeks to use.

UK Riots – Is Twitter to Blame?

For those of us who live and work in and around London, and some of the other major UK cities the last week has been both frightening and eye opening. Last Saturday a peaceful protest seemed to turn nasty causing massive uproar in and around Tottenham and Enfield. All too quickly copycat rioting and looting took place across London leaving some parts like Croydon badly damaged. This rioting continued across the UK hitting Liverpool, Manchester, Birmingham, West Bromwich and Bristol.

As with any national incident the public, media, police and politicians looked for a catalyst which could have caused such civil unrest to be co-ordinated and to happen so quickly. Many people blamed Social Media, in particular Twitter and the use of Blackberry Instant Messenger. So is Social Media really to blame?