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15 June 2011 Ibeth Santos

Top Brands in Social Media

In social networking sites, you want to connect with people, find common ground and develop your presence as a “brand.” These networking sites will be about creating awareness of who you are and what you do in a friendly, non-threatening (that means not a sales pitch) kind of way. more ›››

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Categories: Blog
25 February 2011 Hannah Miller

Increase Website Rankings Via Your Twitter Account

After an official release from Google it was confirmed that social media links are now an element considered when ranking websites in SERP’s (search engine results pages). This has confirmed speculation within the web industry and confirms the potential that social media can bring. A large element of social media activity comes from Twitter so if that’s not a good reason to step up your game, I don’t know what is.
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Categories: Social-Media Twitter
21 January 2011 Rachel Kneen

New Client Alert : Cash is Cool for new sister agency 4Social

4Ps Marketing are pleased to announce that their new sister social media agency 4Social have recently won a new client Cash is Cool.

Cash is Cool is the only website dedicated entirely to the positive and practical world of cash. 4Social will be providing their top level social media marketing service.

Director, Matthew Phelan comments, “The world of social media is in a transition period, and we’re very excited to be a part of it, and a part of this great project; promoting the positive effects of using cash over cards.”

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Categories: Blog
16 December 2010 Rachel Kneen

Social Media Agency

Why use 4Ps Marketing as your Social Media Agency?


1) Strategy led

Social media is the buzz word on many lips at the moment. All too often we see great social media ideas without a clear social media strategy in place. 4Ps Marketing ensure all our campaigns have a strategy based on research.

2) Must deliver a business goal

Despite what many people say social media must deliver a business goal. Too many Social Media Agencies are advocating campaigns because they are a good idea or the research shows demand. All our Social media campaigns are business led.

3) People

Although the name social media is a relatively new term the skills required to deliver a project still remain the same as any other marketing discipline. We recruit the best people from all areas of marketing to work within social media.

4) Integration

Social media activity should not be seen as separate to your marketing plan. Social media should work across marketing in a seamless way.

5) Flexible

Once you have a clear strategy in place it is important that as a social media agency we must be flexible in order to react to the real time nature of social media.

Summary:

Whilst other agencies have been talking about social media, 4Ps Marketing has been testing campaigns since 2008.

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10 December 2010 Luke Knight

What is Social media marketing?

Social media is a very hot topic in today’s World, mainly because of the speed that it is being adopted by brands all shapes and sizes.  Many people say they ‘do’ social media, but when asked to elaborate, the conversations falls silent.  Before even thinking about delving into a social campaign, business owners must understand a key question – What is social media marketing? more ›››

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